A Natural Approach to Beauty
Mora Cosmetics was born from necessity. After being told to avoid traditional cosmetics during her high-risk pregnancy in 2015, cofounder Minara El-Rahman sought natural alternatives for makeup. As a makeup enthusiast, she was disappointed to find that clean beauty products on the market were not high-performance. To honor her Muslim heritage, she also found that halal cosmetic options were lacking. She decided to start Mora Cosmetics to create a halal, clean, vegan beauty line that was in line with her values of ethical working conditions, small-batches to ensure high-quality product, and sustainable practices to protect our precious planet and resources.
Shortly after she decided to start Mora Cosmetics, Minara met Jasmine Dayal. Jasmine wanted to create a beauty line that was simplified and streamlined. She wanted her passion for the environment to be reflected in the beauty products she used and to create a kinder brand: one not built off of the suffering of animals. Concerned with climate change, Jasmine felt it was especially important to have a product that aided rather than hindered sustainability efforts.
Together, they both wanted to create makeup that enhanced the beauty of each person; not mask it. They want to unleash the power of beauty inside each of us. Let's work together to unlock the force of nature in each of us.
Be a force of nature.
THE SATIN SHEEN MULTISTICK
Introducing The Satin Sheen Multistick in three shades:
Jessie's Girl, Minxy and Hyped.
Enhance your lips and cheeks with this highly pigmented nourishing multistick for clean beauty wherever you go. Formulated with cocoa seed butter, sunflower seed oil, and candelilla wax, this beauty multistick is a lightweight velvet touch of color when you need it.LEARN MORE
Born off the rugged coast of California, Mora Cosmetics is a holistic brand built on the principles of natural beauty, sustainability, inclusivity, and consciousness.
Following almost two years of incubation in 2018, the brand launched in 2020 with a dream to redefine the beauty industry by making space for halal, clean, vegan, ethically sourced beauty products with sustainable packaging and zero testing on animals.
We want to honor our heritage by producing accessible, natural, halal-certified makeup that is ethically produced for anyone who is looking for high-performance cosmetics that are better for your body, the Earth and its inhabitants.
COME AS YOU ARE
We are a beauty brand for all: we welcome all beauty seekers.
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