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Featured Collections

HALAL BEAUTY FOR ALL

We are a beauty brand for all: we welcome all beauty seekers. 

IN THE PRESS

HALAL BEAUTY

Formulations free of alcohols.

FIND US AT JCPENNEY

Select stores nationwide.

CLEAN BEAUTY

Formulated to be nontoxic.

VEGAN BEAUTY

Formulations free of animal and animal by-products.

SUSTAINABLE BEAUTY

Anhydrous products with PCR components and kraft boxes made with soy dyes.

CRUELTY FREE BEAUTY

Never tested on animals or crafted with unethical ingredients or labor.