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Bringing Beauty to AAPI Month With JCP
aapi announcements founder story JCPenney Beauty

Bringing Beauty to AAPI Month With JCP

By Minara El-Rahman

I remember the first time I realized I was different as a child. I was sitting in the school cafeteria in 1987 and about to...

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Our Mothers Inspiring our Own Beauty Routines
beauty routine founder story mothers day traditions

Our Mothers Inspiring our Own Beauty Routines

By Jasmine Dayal

Growing up, I was absolutely a tomboy. I cared more about playing in the dirt than any kind of beauty or self care routine. Growing...

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Tips to Make the Most of the Last Ten Nights of Ramadan
Islam philanthropy Ramadan

Tips to Make the Most of the Last Ten Nights of Ramadan

By Minara El-Rahman

As a busy mom with a business, it is easy to forget to take time to feed my spirit. However, I have a few tips...

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Makeup For Brown Girls By Brown Girls
clean beauty cosmetics founder story halal cosmetics halal makeup indie brand

Makeup For Brown Girls By Brown Girls

By Jasmine Dayal

A community is always made up of unique and special voices. However, we don’t always see all of our collective selves in popular culture or...

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Ramadan Traditions
Ramadan traditions

Ramadan Traditions

By Jasmine Dayal

Written by Sarah Alam We are in full swing with Ramadan 2023! Take a peek into the life of one Mora Maven to see how...

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Minara's Ramadan Beauty Routine
GRWM halal cosmetics halal makeup Ramadan skincare

Minara's Ramadan Beauty Routine

By Minara El-Rahman

Ramadan Mubarak! We are currently in the first week of Ramadan 2023 and it has been a lot of iftars, suhoors, and prayers for me...

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What is clean beauty?
clean beauty gen z beauty nontoxic makeup

What is clean beauty?

By Minara El-Rahman

Today's blog post is written by our marketing intern, Sarah Alam. Sarah Alam is a high school senior from Duluth, GA. Thank you Sarah for...

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Protecting the Ocean and Your Beauty Routine with Multi-Use Makeup
ecoconsciousness makeup packaging sustainability

Protecting the Ocean and Your Beauty Routine with Multi-Use Makeup

By Jasmine Dayal

Do you remember the first time you saw the ocean? How about when you felt the soft warm sand between your toes? There is no...

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Vegan Makeup Doesn't Use Beeswax
ecoconsciousness sustainability vegan beauty

Vegan Makeup Doesn't Use Beeswax

By Jasmine Dayal

Beeswax is an old popular beauty ingredient. Did you know that beeswax was used as an ingredient in China as far back as 5,500 years...

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