We are thrilled to announce that beginning October 19th, you will be able to find us online and in stores at 10 JCPenney locations with continued rollouts planned to the remaining 600 stores by 2023.
JCPenney is launching a new store-in-store concept called JCPenney Beauty. In July 2021, it was announced that Thirteen Lune would be featured as JCPenney Beauty’s flagship brand. As a brand sold at Thirteen Lune, we are ecstatic to announce that we will be a part of this exciting new partnership, allowing us to expand our reach and provide halal beauty to more beauty mavens. Another 38 brands within the Thirteen Lune family will also be available at JCPenney Beauty.
To promote diversity in beauty and ensure representation for everyone, JCPenney is partnering with like-minded beauty brands. This new segment will ensure that everyone feels welcome and able to discover products that work for their needs and desires. This new experience was constructed with extensive consumer research to thoroughly understand customer shopping presences and bring about a new assortment of mass, masstige and prestige products.
The first 10 store locations can be found in Davenport, FL; Dearborn, MI; Greenville, NC; McAllen, TX; Mesquite, TX; Niles, OH; Springfield, MO; Saint Cloud, MN; Trumbull, CT and Whittier, CA.
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