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Why Sustainability Should Be Standard For Makeup Brands

Posted by Minara El-Rahman on
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The COVID-19 pandemic has shown the world how interconnected we all are. What we do will affect not only us but generations to come. It has also sped up the process of many trends taking over industries. The makeup industry is not immune. One trend that will continue is the sustainability of makeup packaging. 

According to Zero Waste Week, more than 120 billion units of packaging are produced globally every year by the cosmetics industry, contributing to a loss of 18 million acres of forest annually. 

In California, our founders have seen makeup packaging littering our beaches, waterways, and even Yosemite National Park. It forced us to be very deliberate with creating our first product. 

We are not trying to sell as much makeup as possible. We are striving to create a more beautiful world and enhance your natural beauty. We launched the Satin Sheen Multistick with the intention of streamlining the beauty process by combining your lipstick and blush. We created the multistick to ease the lives of our customers and the environment. Our planet doesn't need any more superfluous product packaging. 

We pledge to reduce our beauty footprint. At Mora Cosmetics, we view ourselves as stewards of the environment. We hold ourselves accountable for our products. Not only did we challenge ourselves to create a beauty product that is clean, halal, and vegan, we worked with our packaging vendor to select a tube that will be made of recyclable plastic materials. As we continue to grow, we plan to expand to packaging that is either reusable or is biodegradable. We acknowledge that reduce and reuse will always be better than recycling. 

We sincerely hope that this becomes standard in the beauty industry. The good news is that our beauty industry leaders like Ulta have announced holistic initiatives like Conscious Beauty at Ulta Beauty™ to bring greater choices and transparency to consumers

It is not just packaging that needs to change. Consumers also need greater clarity into ingredients. Are the ingredients in their favorite makeup sustainable? For example, we made the choice to only use ethically sourced mica. Our cofounders refuse to use mica that can't be traced because mica has been a source of child labor. We refuse to allow any ingredients that are unethically sourced. This is why all of our formulas will always be vegan (to prevent animal cruelty), halal (to be inclusive and better for your skin), and clean (to be good to you as well as the environment). 

We will always strive to be transparent, accessible, and most all, accountable. If you have any questions, please contact us at help@moraglam.com. 

 

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